Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Album selling from galleries has been one of our most requested features and we're very excited to launch it today! In this blog post we’ll walk you through how our new online album selling feature works and how to set it up in your account. If you have questions or need help setting up your price lists, please email info@queensberry.com. We’re here to help! How the feature works and how to set it up in your account Like all the other products available for sale through Client Galleries, you’ll start by adding the album options you want to offer (sizes, covers, To View More >>

Better emails for everyone! Most of us take great care over our “marketing”, like newsletters, special offers, advertising etc, but in a way what tells people the most about us are the little day to day interactions that we barely think about. Like our answerphone messages or our auto-reply email! Workspace sends out lots of automated emails — for example when you share galleries with your clients, when clients receive their digital downloads, or when they purchase products in your shopping cart. They’re a reflection of you — and us — and we want To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

The strap-line on Lancashire (UK) photographer Ian MacMichael’s website is “Stories Without Words”, which says it all. He can’t imagine his life without photography, although it wasn't until 2007 that he “finally had the confidence” to turn professional. But after nine years he’s clear about what he wants to capture in his photography, and his advice to newcomers. His advice to the 16-18 year-old photography students he teaches for a few hours a week is simple. Be yourself and don’t copy. Shoot what you want in a way that excites and inspires To View More >>